The audiovisual group initialed, Tuesday, the text that will link the seventh art to 2022 and that provides for a strong investment in the sector.
THE ECONOMY WORLD
by Nicole Vulser
After the blow of the towel, the time of reconciliation. Canal +, which had broken negotiations with the twenty-three organizations of French cinema on 19 October, finally initialed the agreements on 6 November which will remain in the seventh art until the end of 2022. Franck Riester, Minister of Culture and Communication, simply puts all the protagonists in a large hall, rue de Valois. With the mission to finally arrive.
"It took twenty minutes for everyone to find a place and negotiate in two hours."says one of the participants. On Wednesday, this agreement had to be signed by each of the film trade unions (producers, operators, distributors, representatives of the technical industry, video, etc.). The aim was to ratify the text, Thursday 8 November, for film meetings in Dijon, where Mr Riester is expected.
Very close to the latest version proposed by Maxime Saada, CEO of Canal +, the protocol stipulates that the Pay TV group is still investing heavily in the cinema. Either by spending 12.5% of the turnover on acquisitions of European film rights, or by investing 3.61 euros per month and per subscriber in feature films. While Canal + hoped to plan this rate for 40% of its subscribers who pay the cheapest offer, an agreement was reached on a lower discount of 34%, or 2.38 euros. The most advantageous solution – turnover or subscribers – is retained.
StudioCanal will be able to produce four films per year
The other points of the agreement, Wednesday unveiled by the magazine Satellifax, StudioCanal can make four films a year and the investments of Canal + in French and European cinema are capped at 180 million euros a year, which he wanted. The Superior Council of Audiovisual (CSA) will be a reliable third party in carrying out the obligations of the subsidiary of Vivendi in the cinema. Finally Canal + commits to request permission to renew its broadcast on DTT – a necessary condition for the application of these agreements.
"Negotiating with 23 organizations is probably the most complicated, each requesting a different request that contributes to the others," explains it on Canal +. An e-mail between the various protagonists who had been wrongly sent to Canal + showed, at the time when the latter broke off the negotiations, how much a large majority wanted to sign. At Canal + we openly refer to the French Union of producers, as well as the largest farmers as the most recalcitrant.
French cinema holds its most loyal banker
The French cinema therefore retains its most loyal banker, although Canal + in the field of football is very weak due to the loss of the Champions League and Ligue 1, which may affect the number of subscribers.
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New chronology of the media
Anyway, once this agreement has been ratified, Maxime Saada signs in the wake of the long-awaited reform of the media chronology that, since 2009, determines the order according to which the films are being exploited – first in theaters, then in pay TV & # 39; s, on video … the new text, which would take effect on 1 Decemberst January 2019, only waiting for the signatures of Canal + and OCS-bouquet (Orange Group). The principle is to give the viewer access to the films sooner after their theatrical release.
The DVD release is suspended to three months instead of four for films that have made less than 100,000 items in their first four weeks of theatrical release. Good deal for Canal + who can program feature films between six and eight months after their release from ten to twelve months today. Netflix or Amazon Prime, which have to wait three years, can broadcast films 15 to 17 months after their first day at the cinema, provided they commit to invest in production. Otherwise they keep the same diet.
Chronology of the media: soon newer films on all screens?