Coca-Cola is the fifth most valuable trading company in the world; valued at 66 thousand 340 million dollars.
The Soft Drinks segment represents a turnover of more than 99 thousand 681 million dollars, only in the US.
Coca-Cola had not released a new flavor for Coca-Cola in a decade.
It is not new to say that Coca Cola is one of the most active brands on the market, as well as one of the most Awareness But this does not mean that you do not have to evolve or change.
And, that is despite the fact that in recent years the beverage market has supported more natural and healthy products, looking for the reduction of high sugar products, we are talking about a million dollar market.
This is only expected in the United States the Soft Drinks segment represents a turnover of more than 99 thousand 681 million dollars, according to data projected in Statista.
Expand the product catalog
Undoubtedly the soft drink market is a very large but equally competitive, given the variety of brands and products that seek to connect with the consumer.
Perhaps that is why Coca-Cola has been encouraged to introduce a new taste for its main cola beverage, something it has not done in the last decade.
It is about Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar two varieties that add to the catalog currently offered by the brand and which will be launched for the American market at the end of February.
According to the company, quoted by Business insider, the new product was the product of a year of research to add new flavors to your classic cola.
In this regard, Kate Carpenter, brand director of Coca-Cola, quoted by Fortune, add that the decision responds to offer the consumer a new variety of flavors because they realized that "our fans wanted to choose, but they get it out of the brand".
The & # 39; Best Global Brands 2018 & # 39 ;, drawn up by Interbrand, places Coca-Cola as the fifth most valuable commercial company in the world, is listed on 66 thousand 340 million dollars.
A response to the market
From Coca-Cola they have established that the consumer is looking for different products and that their choice does not always fall within the catalog that they offer.
So not to sell those sales to the brands of competitors, Pepsi or Mountain New, it can be said that throwing a new flavor can be a successful move.
This is due to the fact that only in the United States, Coke owns 13.9 percent of the volume, but Pepsi follows with 6.4 percent, Mountain New with 4.7 percent and Dr Pepper with 4.3 percent., all with different types of drinks with different tastes, so you can not afford to give a market.
As often happens in these cases, when Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are well received by consumers, it is very likely that they will launch in other markets in the medium term, such as Mexico, for example.