It is a historical level. The French have never gambled and bet as often as in 2018. Last year the French games (FDJ) registered 15.8 billion euros in bets, a growth of 4.4% in a year. "This result is a continuation of the dynamic growth since 2015"says Stéphane Pallez, the CEO of this large SME with around 2,200 employees. Of this amount 10.7 billion euro was paid to the estimated 25 million players of the National Lottery, a return of 68%.
For the president, the good surprise came from the Mission Patrimoine game, part of which was donated to heritage conservation projects through the mission entrusted to Stéphane Bern and the Heritage Foundation. When the FDJ revealed his scratch card for 15 euros, many observers were skeptical. Too expensive! "It was a gamble, but we knew that other operators abroad could successfully offer tickets at these price levelssays Mme Pallez. And in France it worked very well! "
In total, the FDJ between these scratch bombs and the draw of the Loto dedicated to the heritage, collected around 2.8 million customers and registered 187 million euros in bets. The company will donate 21 million euros to the Heritage Foundation. An amount that the government has promised to double, based on tax revenues related to games of chance.
Young adults postpone Papa's loto
"The most interesting thing about this game, resumes Mme Pallez it has attracted a new audience that has never played before and that came first and foremost from a bond with heritage. " Because the obsession of the leader is to constantly expand and renew the customer of the French games. And with a good reason. Since 2000, the number of customers has dropped by nearly 20% to 25 million.
Not very interested in Daddy's Loto, young adults are not attracted by the group's classic offerings, and the average age of a client in the group is almost 50 years old. " Our goal is to have a large customer base that plays reasonably well. You can not concentrate on the only big players, " underlines Mme Pallez. The FDJ also relaunched low-stake games last year, such as Morpion, sold 50 cents.