Mango wants Barcelona to become a spearhead in the online business. The fashion chain announced yesterday that it will establish its center for digital innovation in the 22 @ district, an activity that has hitherto been carried out in the central offices of Palau-solità i Plegamans (Vallès Occidental).
"At Mango, we want to be digital leaders in the fashion market, and that's why we need talent in strategic areas to accelerate change," said Elena Carasso, yesterday director of the company's digital field. In that sense, "the 22 @ is the place where most of them are concentrated hubs "In detail, the group founded by Isak Andik describes as a" priority "the development of the contactless store and points out that all interactions with customers" will somehow go through the digital world. "
The Catalan multinational plans to open the new facilities in early 2019, although it is still studying in which building it will be located. From the same group they declare that the offices will be operated under a lease arrangement and calculate that they will have an area between 800 and 1,000 square meters. Initially, a part of the team that works at the factory is relocated and after two years, Mango estimates that a hundred people will work in the 22 @.
The online channel, up
As the brand indicated yesterday via a statement, online invoicing is 15.5% compared to the total of the company. In 2017, the turnover volume via the digital channel amounted to 339 million euros, 15% more than in the previous year. In that sense, Mango predicts that the revenues via the internet will grow by 20% by 2019, an objective that was initially planned for 2020.