Nothing is more exciting than a messy drawer. At least for Marie Kondo. When she opens them, she shines all over her face and exclaims: "I love mess" – "I love disorder". A slim woman, 34 years old, from Japan, tells the world how to clean up. How to fold T-shirts and roll socks. How you muck his house, his life, until everything that remains makes you happy.
Since January Kondo can be seen in her role as a cleaning lady with her show on the streaming service Netflix. And not only there. In social networks, on news sites, on television – nobody can pass Kondo anymore. In the US, their name has even become a verb: "We kondo," the Americans now say when they clean up and clean up. For the always cheerful Kondo this all seems to be very nice. It is mainly a big problem.
Kondo has made the clearing rich
With eight million dollars the fortune of Kondo is estimated. Clearing, sorting and folding has made her rich.
That is how her story sounds like a modern fairy tale. Even as a child, Kondo is reportedly the ordinary in the family. She not only clears her own room, but also keeps the rooms of her brothers and sisters clean. At school she does voluntary work to regularly dust and sort the bookshelves in the classroom. Kondo spends her 18th birthday at the National Library to browse through the many books on clearing and sorting – the reason: it is only possible to use the library from the age of 18 years.
So far, so perfect. Can Kondo just let the world share in her love for cleanup? Infect others?
At least, there are silent doubts when you read how Kondo has planned her career as a clean-up. For example, she wrote not only a book that happened to be a bestseller and was on the New York Times list for 150 days. Before this happened, Kondo would have followed a course in Japan in 2010, which prepared her for it. The title of the course was: "How I write bestsellers, who will still be loved in ten years".
Kondo certainly should not have convinced her publishers with her talent to write – on the contrary, the moment she did not write a single word of her book on paper. He is said to have convinced something else: he should have seen someone who would make a good figure on TV.
In her company Kondo is "Chief Visionary Officer"
Undesirable or wanted: Kondo has built a successful company around her person. Kondo himself is listed there as the founder and Chief Visionary Officer, ie as a member of the board, which is primarily responsible for the visionary ideas. The operational activities are led by Kazuma Yamauchi, a Japanese manager who previously worked for the US investment bank Goldman Sachs and Advent International, one of the world's largest private equity funds.
So not only her Netflix series and her books are part of Kondo's cosmos – she has since written seven guides that have been translated into nearly 40 languages. She has also done business with tidying up. Their sorting and folding ritual, the Konmari method, has protected them legally.
This includes, for example, not clearing one room after another – but thinking in terms of categories: first take all your clothes and save only that to which your heart is attached. Then you go through all the papers, trifles and memorabilia. As simple as that sounds: anyone who wants to make a deal of himself and wants to help others clean up after the Kondo method can only do this if he has previously been trained by Kondo or his employees.
Most Konmari cleaning tools are available in the USA.
More than 200 freelance Konmari consultants have already passed the Kondo school. Most of them offer their services as cleaning agents in the US – in Germany there are only three on the website so far. But that is probably also because the training is not easy and above all expensive. Participants pay up to $ 2,700 for a three-day seminar in which they learn the folding techniques of Kondo and are trained in how to deal with difficult customers. Kondo himself welcomes and says goodbye to the participants at his best. The training itself is performed by trained counselors.
In the meantime, participants can only participate in the seminars if they have carefully cleaned their own house using the Konmari method. As proof, Kondo needs photos. But even those who have come this far and have successfully completed the seminar can still not consider themselves to be Konmari consultants. To do this, candidates must help at least two customers clean up on ten test dates – and deliver written reports on them. And if that is not enough, there is also an online test with multiple choice questions. Only those who give the right answers will receive the prize as a Konmari consultant. It is not only about the correct folding of clothing. But also to deal with customers.
How do you learn to clean a 17-year-old?
For example, this question and the possible answers (here shortened) circulate in the grid:
A client wants to hire you as a Konmari consultant to repair the messy room of her 17-year-old son. How do you react?
A) They also help to clean up if the son initially refuses.
B) As a counselor of Konmari you can only help if the son has decided to clean up.
C) Parents may never impose the Konmari method on their children. The son must call in the Konmari consultant himself.
D) As a Konmari counselor, help you clear up and try to mediate between son and parents.
The resolution: correct is answer B – the son himself must be ready to clean up.
You can climb to the Gold Consultant
If you know that and passed the test, you can work yourself up. The more customers you have cleaned up with the Konmari method, the higher the reward. For example, anyone with at least 200 clean-up sessions is appointed Gold Consultant. But that is of course not entirely free: anyone who wants to work permanently as a Konmari consultant pays an annual fee of $ 500.
Money and happiness are so close together. Kondo, however, describes her company rather altruistically in the Linkedin career portal: "Our goal is to help more people choose happiness and start their clean up adventure."