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Nissan launches to play hard & # 39; to & # 39; protagonist & # 39; to be in Latin America

Nissan launches to play hard & # 39; to & # 39; protagonist & # 39; to be in Latin America

The Japanese manufacturer

Nissan
It is clear that "protagonist" in Latin America, as intended, "has to play hard" and endure the current financial crisis in Argentina, where they opened their new factory in July, explains Efe the president of the automotive industry for the region , José Luis Valls.

"We are not playing hard here to be a marginal player, we want to be protagonists and a very relevant player in the region," he says in an interview with Efe in Miami, where he leads the Nissan operation in the region.

When he talks about his bet, he refers to the $ 600 million invested in the plant in Córdoba (Argentina), which officially started production on July 31, which is added to the production line of Resende (Brazil), where they are injected another $ 187.5 million more, and was optimistic that they should increase their capacity in the future.

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