Debenhams are requested to submit a request to stop a car insurance policy by controversial Brexit-backer Arron Banks & # 39; Eldon, after it has been determined that the broker & # 39; severely violates & # 39; rules regarding customer data.
Earlier this month, a survey discovered that Eldon, who had broken Debenhams car insurance, and Banks' campaign group Leave.EU, had more than 300,000 e-mails were sent to Eldon customers with a Leave.EU newsletter.
After issuing a series of fines, the Information Commissioner office is now investigating whether the personal details of Eldon's insurance customers were unlawfully shared with Leave.EU, which, if true, would violate the data protection law.
But Debenhams says there are no notifications & # 39; that the data of its motor insurance customers is misused by Eldon.
Arron Banks & # 39; insurance company Eldon faces an ICO fine of £ 60,000 for alleged abuse of data
For four years, the famous British retailer has signed a deal with Eldon, which offers the company car insurance for Debenhams customers through a panel of insurers, including Banks & # 39; another firm, Southern Rock, according to Insurance Post Magazine.
After the ICO investigation, Eldon is now fined £ 60,000 for misuse of data from its customers.
In general, Eldon Insurance and Leave.EU could receive penalties totaling £ 135,000 for violating electronic marketing rules in the Brexit campaign.
Included in the alleged violations is that Leave.EU has been sent more than a million emails with marketing data for Banks & # 39; insurance company GoSkippy, a trade name of Eldon.
Eldon is now being checked by the ICO to see if it shares customer data obtained for insurance purposes with Leave.EU.
Debenhams said that there are no reports & # 39; were about improper use of customer data by Eldon, but did not comment when asked if they had conducted internal investigations into the case, and did not comment on how the ICO report could affect the two offices. commercial relationship in the future.
A Debenhams spokesperson said: "All Debenhams vendors must adhere to a strict business ethics code and comply with the legislation.
& # 39; We have no notifications that customer data are used incorrectly by our insurance companies, Eldon. & # 39;
A petition has been drawn up in which Debenhams is urged to end his business ties with the company.
Self-styled bath boy from Brexit, Banks is also being investigated by the National Crime Agency about his donation of £ 8 million to the Leave EU campaign, and also against the government over a £ 163,000 tax bill on the £ 1 million he has on Ukip given in 2014.
Debenhams said it's no notifications & # 39; contains that the data of its car insurance customers is misused by Eldon
In April of this year, Brittany Kaiser, former director of the scandal-consulted consulting firm Cambridge Analytica, stated in writing to the Government's Fake News Inquiry that the personal data of the customers of GoSkippy and Eldon Insurance were used by the Leave.EU campaign from Banks.
& # 39; Cambridge Analytica was initially involved with Arron Banks, [spokesman] Andy Wigmore and [Ukip party secretary] Matthew Richardson to design parallel proposals for Leave.EU, GoSkippy / Eldon Insurance and the UK Independence Party, & # 39 ;, she argued.
Arron Banks said: "It is my data" – it seemed logical that he would use this for all his initiatives … as the personal data of UK citizens who just wanted to buy car insurance, by GoSkippy and Eldon Insurance for political purposes were used, the case was, people clearly have not chosen their data to be used in this way by Leave.EU. & # 39;
A spokesman for Eldon Insurance said that this money is: & # 39; We do not agree with the ICO's preliminary findings and can confirm that the process has not yet been completed and that no fines have yet been issued.
We will look at our comments on this issue to the ICO and will follow up any findings that we dispute in court.
"The Notice of Intent issued by ICO to Eldon did not relate to a data protection breach or to misuse of customer data maintained by Eldon.
& # 39; It only concerned e-mails sent by Leave.EU to their subscribers, who had agreed to receive these e-mails, which carried Eldon advertising banners.
& # 39; The preliminary findings of the ICO were based on the fact that the permissions to receive e-mails from losers of Leave.EU did not explicitly cover marketing material from Eldon. & # 39;
When the ICO was asked for comment, it said at this stage that it would add nothing more than what is in the existing report.
In October last year Banks unveiled that he intended to float Eldon in 2018, but this has yet to happen.