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Return to the West: what is the Russian Amazon Basin & # 39; to do

Return to the West: what is the Russian Amazon Basin & # 39; to do

Marketplace with foreign suppliers, created by Sberbank and Yandex, will be launched in October. Although most supplies now come from China, the new project will be reoriented to more expensive products from other countries

Photo: Natalia Seliverstova / RIA Novosti

"Yandex.Market" and Sberbank have developed a concept of their market, focused on cross-border trade. It is launched in October. "The basis for the logistics model lies in the experience of Amazon," says Alex Vasiliev, director of international development at Yandex.Market. This means that the company "takes full responsibility for the logistics and delivery of the goods, for the adaptation of the content to Russian and its marketing." And although 90% of all cross-border parcels to Russia come from China, Yandex.Market decided to focus on suppliers from other countries.



The emergence of a new marketplace of Yandex.Market is in parallel with the creation of another large e-commerce player, AliExpress Russia, a joint venture of the Chinese Alibaba Group, the Russian Direct Investment Fund, MegaFon and Mail.Ru Group. The parties announced the start of the new company at the beginning of the week.

What will be different for the new Yandex platform of the Russian-Chinese conglomerate and how the two competing systems will distribute the internet trade market in Russia, was understood by RBC.

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