Friday, February 8, 2019
Mattel surprisingly returned to the winning zone in the fourth quarter – almost no one expected. The main reason for the comeback is an evergreen in the portfolio of the toy manufacturer: the Barbie doll.
The strong sale of "Barbie" in the Christmas business has helped the American toy giant Mattel surprisingly well by the end of the year. The bottom line was the last quarter with a profit of 14.9 million dollars (13.1 million euros), concluded the group, behind the brands such as "Hot Wheels" and "Fisher Price" are.
That was a tangible surprise, analysts had expected a new loss. Investors reacted euphorically and increased their share by 18 percent after the stock market. In the same period last year there was a significant minus amount of $ 281.3 million. "Our results in the fourth quarter show significant progress," says Mattel boss Ynon Kreiz.
However, a look at the yield shows that the heavyweight industry is still struggling. Sales fell more than five percent from a year ago to $ 1.5 billion. A twelve percent plus in Mattel & # 39; s classic & # 39; Barbie & # 39; could not change that. Nevertheless, the fact that the quarter ended with profit was also due to significant cost savings.