For almost 100 years, the Oscars have rewarded films and shows with a show that is often long-winded, characterized above all by films that are more popular among the critics than the masses. Award audiences also turned out to be low when 19% fewer people saw the show in 2018 compared to 2017. When the Academy announced a new Oscar category for its 91st "Outstanding Achievement" award in a Popular Film, "he was immediately greeted by a strong criticism of the film community. Since the details of the category are still being processed by the Academy, it seems that not all of Hollywood is opposed to the show shuffle. The producer Jason Blum expressed his support for the new Oscar category, focusing on the need to stay in touch with a wider audience. Here's what Blum said:
While Jason Blum supported the Academy during the premiere of his last outing, BlacKkKlansman, director Spike Lee told The Hollywood Reporter that the decision seemed to come out of the left field. Although Blum's comments are controversial within his community, they maintain a certain truth. If the Oscars continue to fall in the rankings, they will soon cease to be relevant to viewers, and therefore to the directors. While the beauty of the Oscars is often to draw attention to the most critically acclaimed films of the year, the creation of a series of popular films that have been seen more commercially could solve the current problem of the award. When winner of the award for the last year, The shape of water, brought home the revered title, had only earned $ 50 million at the box office. Since the Oscars, The shape of water scored only $ 13 million more, which means that his title did not affect too many viewers to jump to see it.
Jason Blum has produced some Oscar contenders in his extensive filmography. He had a production credit for Best Picture nominations Go out is Flick. Considering the monumental success of Go out, if the "Popular Film" category existed last year, his film could have obtained an alternative victory in that category. Blum is also the founder and CEO of Blumhouse Productions, which has recently produced a series of horror genre publications Truth of Dare, The first purge is Good day of death, to name a few.
As the combination of pushbacks and support for the new Oscar category continues, the Academy will not change its decision, as it is motivated by increasing ratings and keeping the show interesting. Stay tuned to CinemaBlend for continuous coverage.