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Disney Should Debut The First & # 39; Avengers 4 & # 39; Trailer After & # 39; Captain Marvel & # 39;

Disney Should Debut The First & # 39; Avengers 4 & # 39; Trailer After & # 39; Captain Marvel & # 39;

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& # 39; Avengers: Infinity War & # 39;Disney

We have a first-look teaser trailer for Walt Disney & # 39; s Aladdin remake tonight. With The nutcracker and the four realms opening in three weeks, we are about to be beaten with the next wave of Walt Disney marketing. To the extent that they have been relatively quiet since the late summer since they have not had a new version since then Christopher Robin In the beginning of August, the Muishuis will soon leave the gate. The reason is fairly simple.

The Mouse House has three major releases before the end of the year. The nutcracker and the four realms opens on November 2, Ralph breaks the internet opens during Thanksgiving weekend and afterwards Mary Poppins Returns debuts on December 19. After that it is another sabbatical of 2.5 months until their ridiculously stacked 2019 line-up starts with Marvel's Captain Marvel. This means that we can drown in teasers, trailers, posters and official images of the first series of major Disney releases of 2019.

Yes, that means that a couple of first or second cans look at Brie Larson Captain Marvel, Tim Burton & # 39; s Dumbo, Penguins (the coldest chapter of the Disneynature Universe), Jon Favreau & # 39; s The lionking (November 12 is the 25th anniversary of the opening night of The three Musketeers… just say) and Pixar & # 39; s Toy Story 4. So the big question remains when we get concrete marketing for it Avengers 4. It can be somewhere in the next six weeks, or somewhere in the next five months.

Conventional wisdom suggests that Marvel and Walt Disney will unveil the first teaser trailer for the MCU season finale from early May late November / early December, as they did with Captain America: Civil War, Avengers: Infinity War even Iron Man 2. Of interest, the first (still lousy) theatrical teaser trailer for The Avengers fell seven years ago yesterday while the first (pretty damn good) Avengers: Age of Ultron The teaser fell on the evening of 22 October 2014 after a bootleg leaked online a week earlier.

Of course, the first real look at The Avengers debuted in the cinema on 22 July 2011. It was the post-credit cookie for theatrical prints of Captain America: The First Avenger. The "some assembly needed" teaser, essentially positioned as the next chapter in the Steve Rogers story, was a surprise because it was not included in the first series of press releases for the Joe Johnston campaigner. Honest or not, it remains my favorite pre-release marketing The Avengers. As you might suspect, I wonder if Disney and Marvel are willing to try the same trick twice.

Look, there will be no real disadvantage if they follow the standard playbook and release the first teaser Avengers 4 with the usual torrent of trailers from the holiday season. I imagine unprepared that we are going to watch Sony for the first time Men in black restart, their Spider-Man: Far from Home, Lionsgate & # 39; s John Wick: Chapter 3, Warner Bros./Time Warner Inc. & # 39; s Detective Pikachu, Paramount / Viacom Inc. & # 39; s Dora the scout and Universal / Comcast Corp.'s Hobbs and Shaw. Disney can leave it Avengers 4 one of the many debut events for the Christmas season, or they can wait and record it as a post-credit cookie for Captain Marvel.

First, Disney can add three other big teasers to their next three big films. Apart from seconds, looks at Dumbo or Captain Marvel, they can play that Aladdin teaser with Nutcracker and the four realms, a Lion King teaser with Ralph breaks the internet (assuming they are giving the 25th anniversary of the debut of that "Circle of Life" teaser trailer that has caused us to pollute our briquettes on the day) and Toy Story 4 teaser with Mary Poppins Returns. They have enough big films that open in the first half of 2019 and that one Avengers 4 The teaser will not be missed in the middle of the tsunami at the end of the year.

Second, Disney and Marvel, with only 6.5 months to go, have all and all explicit details for the Russo Bros.-directed Peter Parker and the Deathly Hallows II from the radar. Speaking of old jokes, we still do not know the title, although I liked it Mark Ruffalo & # 39; s suggestion. Although we know certain variables (yes, probably Black Panther and Spider-Man will probably come back to life), pretty much everything related to Infinity WarThe cliffhanger stays in the air. And that is one of Marvel's biggest marketing hooks.

We do not know how the dead heroes become undead. We do not know what the new status quo will look like afterwards Infinity War (I personally hope for a kind of MCU variation The leftovers, perhaps with a time jump after a cliffhanger). We do not know how the bows for Tony Stark, Steve Rogers and the rest of the original Avengers are packed and to what extent of permanence. Hey, thanks to the James Gunn melodrama, we do not really know what Avengers 4 will mean for the Guardians of the Galaxy.

Now, to be honest, offering a cryptic teaser trailer somewhere in the next two months is not the same as spoiling the entire movie unless of course, that teaser resembles Warner Bros. & # 39; unexplained spoilerfilled & # 39; Matrix revolutions trailer that fell 15 years ago. But Avengers 4 is the most infallible hit you can imagine. In addition, the end of Avengers 3 let a bazillion ask nagging questions. This is a rare opportunity to test the idea of ​​essentially releasing a large tent pole with as little marketing as possible.

A last-minute teaser for Avengers 4, only two months in advance of the next opening of the MCU-movie, would be proof that the late-in-the-game marketing starts for Solo: a Star Wars story, Ghostbusters and Dark shadows were not to blame for the respectively disappointing box office totals of those films. It would be a proof that, as I have argued for so long, much of the pre-release marketing for the very biggest films is mainly for the already converted films and helps the media people (like myself) to cover as much as it helps the film in question.

Excuse a digression, but Disney is, more than the other studios, hypersensitive to this mutually beneficial arrangement. When they release a trailer for it Captain Marvel in which Brie Larson strikes an old woman, it is not about people in a theater who see the trailer and are amused by that clue. What matters is that the internet moves at a slight speed to turn that moment into "What does this mean?", Blog posts and culturally specific gifs and memes. That is one reason why Walt Disney and his nerd-focused IP seem to control the nerd culture.

Even when (for example) Jurassic World: Fallen Kingdom earns $ 417 million domestic (more than Wonder Woman) and $ 1.304 billion worldwide (more than Captain America: Civil War) or Hotel Transylvania 3 is $ 500 million worldwide, it feels like an under-the-radar hit because the geek media does not offer the same level of social media-driven obsession. Now I am sure that Universal / Comcast Corp. and its shareholders prefer $ 1.304 billion gross versus trending on Twitter. Nevertheless, in 2018 much of this early marketing is also aimed at gaining a foothold in pop culture as well as actual advertising for the film in question.

This helps sell the film, but probably more for the converted than for the unconscious or uninterested. Avengers 4 is a special case in the sense that at least part of the predetermined interest is rooted in, or strengthened by, a cone of silence. We still do not know, apart from Spider-Man: Far from Home and a number of undated projects (Black Panther 2, Black Widow, Eternals, etc.), which MCU films will follow in phase four or how the MCU will look after Avengers 4. The fact that Marvel is able / willing to keep up with the gimmick sells the film at least as much as a conventional marketing campaign.

Since Captain Marvel will probably lead to Avengers 4 like Captain America led to Avengers 1Marvel has an interesting opportunity to repeat a most unique marketing appointment. Of course, they will probably have to release the teaser just before or just after Captain MarvelThe opening weekend. But they will still make a point that films love Avengers 4 do not need to be sold months or years in advance. And keeping everything under lock-and-key until the last few months before the release will be a way to go further Avengers 4& # 39; s largest marketing gimmick, namelyInfinity War mystery.

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& # 39; Avengers: Infinity War & # 39;Disney

We have a first-look teaser trailer for Walt Disney & # 39; s Aladdin remake tonight. With The nutcracker and the four realms opening in three weeks, we are about to be beaten with the next wave of Walt Disney marketing. To the extent that they have been relatively quiet since the late summer since they have not had a new version since then Christopher Robin In the beginning of August, the Muishuis will soon leave the gate. The reason is fairly simple.

The Mouse House has three major releases before the end of the year. The nutcracker and the four realms opens on November 2, Ralph breaks the internet opens during Thanksgiving weekend and afterwards Mary Poppins Returns debuts on December 19. After that it is another sabbatical of 2.5 months until their ridiculously stacked 2019 line-up starts with Marvel's Captain Marvel. This means that we can drown in teasers, trailers, posters and official images of the first series of major Disney releases of 2019.

Yes, that means that a couple of first or second cans look at Brie Larson Captain Marvel, Tim Burton & # 39; s Dumbo, Penguins (the coldest chapter of the Disneynature Universe), Jon Favreau & # 39; s The lionking (November 12 is the 25th anniversary of the opening night of The three Musketeers… just say) and Pixar & # 39; s Toy Story 4. So the big question remains when we get concrete marketing for it Avengers 4. It can be somewhere in the next six weeks, or somewhere in the next five months.

Conventional wisdom suggests that Marvel and Walt Disney will unveil the first teaser trailer for the MCU season finale from early May late November / early December, as they did with Captain America: Civil War, Avengers: Infinity War even Iron Man 2. Of interest, the first (still lousy) theatrical teaser trailer for The Avengers fell seven years ago yesterday while the first (pretty damn good) Avengers: Age of Ultron The teaser fell on the evening of 22 October 2014 after a bootleg leaked online a week earlier.

Of course, the first real look at The Avengers debuted in the cinema on 22 July 2011. It was the post-credit cookie for theatrical prints of Captain America: The First Avenger. The "some assembly needed" teaser, essentially positioned as the next chapter in the Steve Rogers story, was a surprise because it was not included in the first series of press releases for the Joe Johnston campaigner. Honest or not, it remains my favorite pre-release marketing The Avengers. As you might suspect, I wonder if Disney and Marvel are willing to try the same trick twice.

Look, there will be no real disadvantage if they follow the standard playbook and release the first teaser Avengers 4 with the usual torrent of trailers from the holiday season. I imagine unprepared that we are going to watch Sony for the first time Men in black restart, their Spider-Man: Far from Home, Lionsgate & # 39; s John Wick: Chapter 3, Warner Bros./Time Warner Inc. & # 39; s Detective Pikachu, Paramount / Viacom Inc. & # 39; s Dora the scout and Universal / Comcast Corp.'s Hobbs and Shaw. Disney can leave it Avengers 4 one of the many debut events for the Christmas season, or they can wait and record it as a post-credit cookie for Captain Marvel.

First, Disney can add three other big teasers to their next three big films. Apart from seconds, looks at Dumbo or Captain Marvel, they can play that Aladdin teaser with Nutcracker and the four realms, a Lion King teaser with Ralph breaks the internet (assuming they are giving the 25th anniversary of the debut of that "Circle of Life" teaser trailer that has caused us to pollute our briquettes on the day) and Toy Story 4 teaser with Mary Poppins Returns. They have enough big films that open in the first half of 2019 and that one Avengers 4 The teaser will not be missed in the middle of the tsunami at the end of the year.

Second, Disney and Marvel, with only 6.5 months to go, have all and all explicit details for the Russo Bros.-directed Peter Parker and the Deathly Hallows II from the radar. Speaking of old jokes, we still do not know the title, although I liked it Mark Ruffalo & # 39; s suggestion. Although we know certain variables (yes, probably Black Panther and Spider-Man will probably come back to life), pretty much everything related to Infinity WarThe cliffhanger stays in the air. And that is one of Marvel's biggest marketing hooks.

We do not know how the dead heroes become undead. We do not know what the new status quo will look like afterwards Infinity War (I personally hope for a kind of MCU variation The leftovers, perhaps with a time jump after a cliffhanger). We do not know how the bows for Tony Stark, Steve Rogers and the rest of the original Avengers are packed and to what extent of permanence. Hey, thanks to the James Gunn melodrama, we do not really know what Avengers 4 will mean for the Guardians of the Galaxy.

Now, to be honest, offering a cryptic teaser trailer somewhere in the next two months is not the same as spoiling the entire movie unless of course, that teaser resembles Warner Bros. & # 39; unexplained spoilerfilled & # 39; Matrix revolutions trailer that fell 15 years ago. But Avengers 4 is the most infallible hit you can imagine. In addition, the end of Avengers 3 let a bazillion ask nagging questions. This is a rare opportunity to test the idea of ​​essentially releasing a large tent pole with as little marketing as possible.

A last-minute teaser for Avengers 4, only two months in advance of the next opening of the MCU-movie, would be proof that the late-in-the-game marketing starts for Solo: a Star Wars story, Ghostbusters and Dark shadows were not to blame for the respectively disappointing box office totals of those films. It would be a proof that, as I have argued for so long, much of the pre-release marketing for the very biggest films is mainly for the already converted films and helps the media people (like myself) to cover as much as it helps the film in question.

Excuse a digression, but Disney is, more than the other studios, hypersensitive to this mutually beneficial arrangement. When they release a trailer for it Captain Marvel in which Brie Larson strikes an old woman, it is not about people in a theater who see the trailer and are amused by that clue. What matters is that the internet moves at a slight speed to turn that moment into "What does this mean?", Blog posts and culturally specific gifs and memes. That is one reason why Walt Disney and his nerd-focused IP seem to control the nerd culture.

Even when (for example) Jurassic World: Fallen Kingdom earns $ 417 million domestic (more than Wonder Woman) and $ 1.304 billion worldwide (more than Captain America: Civil War) or Hotel Transylvania 3 is $ 500 million worldwide, it feels like an under-the-radar hit because the geek media does not offer the same level of social media-driven obsession. Now I am sure that Universal / Comcast Corp. and its shareholders prefer $ 1.304 billion gross versus trending on Twitter. Nevertheless, in 2018 much of this early marketing is also aimed at gaining a foothold in pop culture as well as actual advertising for the film in question.

This helps sell the film, but probably more for the converted than for the unconscious or uninterested. Avengers 4 is a special case in the sense that at least part of the predetermined interest is rooted in, or strengthened by, a cone of silence. We still do not know, apart from Spider-Man: Far from Home and a number of undated projects (Black Panther 2, Black Widow, Eternals, etc.), which MCU films will follow in phase four or how the MCU will look after Avengers 4. The fact that Marvel is able / willing to keep up with the gimmick sells the film at least as much as a conventional marketing campaign.

Since Captain Marvel will probably lead to Avengers 4 like Captain America led to Avengers 1Marvel has an interesting opportunity to repeat a most unique marketing appointment. Of course, they will probably have to release the teaser just before or just after Captain MarvelThe opening weekend. But they will still make a point that films love Avengers 4 do not need to be sold months or years in advance. And keeping everything under lock-and-key until the last few months before the release will be a way to go further Avengers 4& # 39; s largest marketing gimmick, namelyInfinity War mystery.

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