Holly Willoughby announced as the new face of Marks & Spencer

This morning presenter and high street fashion enthusiast Holly Willoughby announced today that she has taken on a new role as a brand ambassador for Marks & Spencer.

"I grew up with and always loved M & S, so when they asked me to become a Brand Ambassador, I said yes, of course," Willoughby said in a statement.

To celebrate the launch, Holly selects her favorite pieces from the autumn collections, for an adaptation called "Holly & # 39; s Must-Haves & # 39; which will land in stores on September 27th.

The mother-of-three has emerged as a kind of style influencer, who puts "outfit of the day" photo on Instagram that skillfully mixes high street and high-end.

Willoughby took this morning to Instagram to share the news with her 3.9 million followers.

"Marks & Spencer have always been part of my family and now they have asked me to be part of theirs", she writes a photo of herself with a raspberry red coat and a mauve tartan skirt on the street.

Holly's style is relatable, affordable and always perfectly put together, and her curation for M & S brings her beloved aesthetic to the British high street brand.

"For me, trust and a good fit are the key to style," continues Willoughby. "I really hope that I can inspire people to be brave and have a little more fun with their wardrobe."