Jamie Genevieve: Do not call me an "influencer"

Jamie Genevieve

In just four years, Jamie Genevieve has moved from makeup artist to social media, accumulating over a million followers on Instagram and 750,000 subscribers on YouTube.

Jamie has a lipstick that takes its name and works closely with "about 15" of the best beauty brands in the world, reaching places like the Hamptons, Dubai, New York, Las Vegas and the Maldives.

For his followers, his life is a blur of helicopters, parties and celebrities such as actress Drew Barrymore.

It is hard to deny that the twenty-five is an "influencer". If you like something, fly away from the shelves.

But Jamie hates the word.

Author's image
Jamie Genevieve / Instagram

Image caption

People are surprised at how realistic Jamie is after following his Instagram account

"Influencer, uh, that word gives me the boak," she says.

"It's almost as if it was manipulative: manipulating people to buy things, I do not.

"I'm not a good liar."

"I will not work with things I do not believe in. I will not promote it unless I like it.

"My subscribers are my small family of internet and I'm really proud of what we have built in telling the truth".

Media playback is not supported on your device

Average captionAdvice from Jamie Genevieve for the perfect selfie

Jamie was born Jamie Grant and grew up in a residential complex in Tillicoultry, Clackmannanshire, central Scotland.

He says it was a "dad's girl" who always played at the open.

At the age of 11, she moved to Glasgow and later left school early, determined to work and make money alone.

And she seems to have done a lot of it.

Author's image
Jamie Genevieve

Image caption

Jamie with his father when he was 3 years old. He is fiercely protective of his parents and never names them in his vlogs

Author's image
Jamie Genevieve

Image caption

Jamie at his grandparents' house at the age of five, and already at home in front of the camera

"We are worried about money"

Jamie says, "I'm saying that changed my life and my family, which does not even affect us.

"It's the difference that has made in my family not to worry anymore.

"My family has not been in solidarity with me, no matter what I chose to do, so everything goes around.

"I took my mother and father to Sri Lanka for Christmas, they had never been like this before.

"You should not worry, because we are worried".

Jamie says he discovered makeup when he was about 15 years old.

"It was so exciting because it was something that I really loved," he says.

Author's image
Jamie Genevieve

Image caption

Jamie at 15 – does not hide the fact that he has had botox and filler – he actually shares the experiences on his YouTube channel

He made his way into the hierarchy of Glasgow makeup counters and it soon became apparent that she had a way with people.

"I really enjoyed talking to people and I think that's how YouTube worked," he says.

"People would come in and sit down for an hour.

"I would do their trick and we would pass all the time and everyone would leave and always hug me – and apparently it's not normal".

Image caption

Jamie films his makeup tutorials in his makeup room and Jack modifies them for YouTube

Brands pay it to promote their products in their videos and Instagram posts. Also earns from advertising on its YouTube channel.

Opportunities are now pouring in, with a documentary for the new BBC Scotland channel called Jamie Genevieve: #Unfiltered on February 25th.

He created his lipstick for MAC and producing his products may not be far away.

Jamie expands his growing fan base by posting weekly lifestyle make-up and vlog tutorials, as well as daily "look" posts on Instagram.

Like many YouTubers, he does not disclose his earnings but remembers the first day he "earned more in a day than he did in a month" and says that his family no longer has to worry about making ends meet.

How did she do it?

Image caption

Jamie thinks anyone can be a hit in social media if he has a niche and works hard

Jamie often meets young people who want to follow in his footsteps.

He says: "It makes me want to apologize to their parents when they say they want to wear make-up."

Her journey to success was not easy, she says – but she was "expert" and labeled the right people in her posts.

He says: "I worked twice: I went to work, I came home, filmed a video and changed it all night, then I got up and went back to work.

"And I did it for centuries.

"You do not just start a YouTube channel and do the job.

"It's about the work you've put in it, it's an open platform, anyone can do it."

Botox and lip-filler

Jamie is also skeptical about his promotion of cosmetic procedures.

His vlogs are equipped with Botox "fillers" and lip fillers and said that his followers can clearly see the changes by comparing his selfies.

He says he does not mind if there is any negative reaction because "everyone has a choice".

Image caption

Despite traveling the world, Jamie and Jack love staying home with their dog Drogba

Jamie's partner in both work and life is her boyfriend Jack McCann, whom she met at the T in the Park music festival.

Jack, 25 years old and a former mason, accompanies her on airplanes and helicopters around the world, filming and modifying her vlogs and taking some insta-friendly photos.

She is also often seen in her vlogs and has a huge Instagram following.

In the documentary, Jamie is doing a meet-and-greet in Debenhams in Glasgow, where she used to work make-up counters.

Author's image
Youtube

Image caption

Jamie's YouTube channel has more than 750,000 subscribers

A long line of young women are waiting, a procession of "mini-Jamies" in "a warm brown smoky eye and a naked lip". The staff – some of whom remember Jamie – enjoyed it.

Jamie explains: "They were telling me:" Are all these people here for you? "

He feels he can be more than a trick instructor for his followers. If she has to be an influential, she would rather influence it in the ways that matter.

Image caption

Jamie lives, works and will soon marry boyfriend Jack McCann

"I just want people to feel confident about themselves and not think about other people," he says.

"People meet and say hello to their mom – then mom comes and sees me later to thank me and says," Oh, she was not really that good and you really helped with your videos. & # 39;

"If I'm helping people this way, it's nice to know that I'm helping people on a deep level.

"And I would like to do more."

Jamie donates many of her make-up artists to shelters for women.

He says: "Some people may not think it's important, but these products make you feel good.

"Imagine you are a mother and you have no money, it's just a small way to contribute and give something back".

Jamie Genevieve – #Unfiltered – BBC Scotland Channel, Monday 25 February at 23:00 on Thursday 28 February at 20:00.