Speculation is warp in relation to the release date for the 2018 John Lewis Christmas ad and the Internet has been sent to a clip in a frenzy, some suggesting a first glimpse of the ad.
Excited fans of the infamous advertisements speculated about whether a clip of an astronaut playing the piano next to a Christmas tree was a teaser trailer for this year's advertisement.
A video posted on Twitter showed a bauble with a spaceman hanging from a Christmas tree next to what appears to be an astronaut playing at the beginning of Elton John's Rocket Man on the piano.
Post the clip on Twitter, a John Lewis fan said, "This must mean Elton! Christmas is official here."
John Lewis has already told the Standard that this is not a clip from their Christmas ad from 2018.
Speculation about the short video comes from reports that Sir Elton John reportedly paid £ 5 million to appear in this year's ad, which accounts for half of the £ 10 million budget of the ad.
A source close to production would have told The Mail on Sunday that the Christmas ad will chart the course of the singer's life and a "tearcarter" & # 39; is.
"It's all very, very charming and the exciting crescendo at the end is that Elton plays his famous piano," the newspaper quotes the source as saying.
Filmen reportedly took place at Pinewood Studios for four days.
According to the standard, a spokeswoman for John Lewis said that they currently do not release information about the advertisement or the date on which it will appear on televisions in the UK.