Cineworld has a fun technology for your next trip: a 270-degree film screen.
The UK's biggest cinema chain launches ScreenX, the immersive cinema sensory experience, created by the Korean company CJ 4DPLEX, for the first time exclusively in the UK. The chain has partnered with the company to bring technology into 100 of its cinemas, starting with Cineworld Greenwich in the O2 this week.
Speaking of the launch, CDP 4DPLEX CEO Byung-Hwan Choi said: "We know that cinema is all about experience and that's why our technology is designed to connect filmmakers more tightly to the world. action.
"ScreenX imitates the way the human eye interprets a vision by appealing to our frontal and peripheral vision, honoring our commitment to breaking film boundaries and creating incredible cinematic experiences."
How ScreenX technology works
In a normal cinema, there is a projector that projects the film on the screen. In a ScreenX cinema, there are a total of five projectors, four for the side walls and one for the main screen, to create immersive experience.