Cineworld has a fun technology for your next trip: a 270-degree film screen.
The UK's biggest cinema chain launches ScreenX, the immersive cinema sensory experience, created by the Korean company CJ 4DPLEX, for the first time exclusively in the UK. The chain has partnered with the company to bring technology into 100 of its cinemas, starting with Cineworld Greenwich in the O2 this week.
Speaking of the launch, CDP 4DPLEX CEO Byung-Hwan Choi said: "We know that cinema is all about experience and that's why our technology is designed to connect filmmakers more tightly to the world. action.
"ScreenX imitates the way the human eye interprets a vision by appealing to our frontal and peripheral vision, honoring our commitment to breaking film boundaries and creating incredible cinematic experiences."
How ScreenX technology works
In a normal cinema, there is a projector that projects the film on the screen. In a ScreenX cinema, there are a total of five projectors, four for the side walls and one for the main screen, to create immersive experience.
The ScreenX software combines multiple images in a single image that extends from the central screen to the outside, while the side walls of the cinema have been covered with a special fabric that ensures the brightness and color of the content on the main screen.
In addition, the speakers are strategically positioned throughout the auditorium to optimize the sound.
At the moment there are some movies out there that can be watched on a ScreenX screen. Since the technology was launched in 2015, films like Black Panther is King Arthur: Legend of the Sword they have been shot in a specific way to ensure that the quality of ScreenX's panoramic image is delivered to the public.
Production teams must use a variety of rig solutions, the way cameras are set in a shot, to get the movie that can be used on the 270-degree screen. In post-production, teams will improve the film with visual effects and color gradation to make it ready for ScreenX.
As the technology becomes more widespread, more films will be filmed this way for ScreenX. This week, Cineworld is launching new technology with the new shark film, The Meg, which was entirely shot with Screen X in mind.
The last episode of Marvel, Ant man and the Vespa, he also suffered ScreenX treatment while the new horror film The nun, opening in a few weeks, it will also be available at 270 degrees.
The director of Cineworld operations, Kelly Drew, declared to the Standard that adding ScreenX to its roster fits into its goal of pushing innovation in the cinema.
"This is a brand new technology, it immerses you in action, and it's a new experience, nobody else does it in the UK," Drew said. "We are confident that it will be fine for us."
Com & # 39; is watching a movie on ScreenX
We were treated to a preview of the screen technology, watching 20 minutes of The Meg on the 270-degree screen. While at the beginning there were some technical problems, including some sound problems, it was interesting to dive in the water and dive into the oceanic thriller.
One thing to keep in mind is that not all the individual aspects of the film are shot in this 270-degree format. During the clip, it was a little disconcerting to feel completely immersed in the film and then return to reality when the action moved from all around the main screen.
Even if technology develops and takes off, this could change.
It is unlikely that every time you go to the cinema, watch a film at 270 degrees. The lack of films available in the format is one of the reasons, while the price is another. Drew said that for ScreenX there will be an increase of £ 3 on current ticket prices. If an adult peak ticket costs £ 15.40 at the Cineworld Greenwich, a ScreenX ticket will cost £ 18.40.
Even for London prices, it seems rather steep.
In the future, could we get to a point where all the movie screens are at 270 degrees?
"Perhaps," said Drew. "Who knows what the future holds and where new technologies will come from?"