Health

The Truth campaign took down teen smoking. Now it’s going after JUUL.

The Truth campaign took down teen smoking. Now it’s going after JUUL.

JUUL is the vape giant that went from zero to in three years. Truth Initiative is the largest anti-smoking organization in the United States.

Both the company and the non-profit claim to have the same goal: helping smokers quit tobacco cigarettes. But Robin Koval, CEO and president of Truth Initiative, hasn’t been shy about slamming JUUL. 

SEE ALSO: Juul vapes will contribute to a dangerous e-waste crisis

“The fact that JUUL is acting like, ‘What, young people are using JUUL? We never intended that to happen,’ is a little disingenuous,” she said.