The Premier League could be more than just the value of its broadcasting rights by creating a 'Netflix of football' streaming service, according to Simon Jordan.
The former Crystal Palace chairman says he is an in-house service which he believes would hugely increase revenue.
Sky Sports, BT Sports and Amazon Prime with the rights for Premier League football, with fans to watch the televised game spending up to £ 1,000 a season to subscribe to all three packages.
But Jordan says a more streamlined 'Premier League TV' service could send the value of broadcasting rights rocketing to around £ 10bn a season.
Richard Scudamore after Susanna Dinnage has been reopened the process of appointing a successor to executive chairman
BBC executive Tim Davie has since turned down the job which Jordan describes as "most exciting and exhilarating" in sports.
"Let me be clear – this job is the best job in football. Anyone who does not have the gumption to do the job in my book, "Jordan told Talksport.
"You've got a situation where the domestic rights are going backwards. I spoke at the BT and the Sunday Telegraph conference about the business of football and I sat down with the Liverpools and Tottenhams of the world and the question was, "What is the next frontier for football and its evolution financial?".
"And the message back from the Tottenhams and Liverpools were 'if it is not broke do not fix it'.
"The challenges in football are so engaging and so interesting. In my view, the Premier League has the opportunity to become a broadcaster in its own right and the dwarf the revenues it currently gets.
"If you look at the NFL, which is perceived as a super sports league, an average NFL team gets $ 255million – around £ 200m.
"The average English Premier League club gets around £ 120m.
"The opportunity for the Premier League is exhilarating and exciting.
"But they've got people like" Big Six "who have got their own agenda and these people turning down the job will be lobbied by the 'Big Six'.
"I've spoken about the Premier League becoming the 'Netflix of football', ie, the video on demand platform that controls its own product.
"If you had 100 million subscribers on 'Premier League TV' like with Netflix at £ 8 a month, you'd be bringing in £ 10bn a year, not £ 8.7bn every three years like the current deal.
"This is the most exciting, exhilarating job you could have in sport so why not one wants it is beyond me.
"Football is your own target and build your own platform and by the Netflix of football you control your own destiny."