Sometimes good marketing results come from unexpected places. You can do many previous studies, simulations, possible scenarios, but an effect is enough to change everything.
The weekend of this weekend in the United States came for the brands LA Galaxy and Herbalife, respectively the MLS franchise and the main sponsor, which they hired to sing the national anthem for a seven-year-old girl who is a real success.
"Malea Emma Tjandrawidjaja took the microphone, looked at the crowd and then at the camera.The 7-year-old girl, described as small & powerful by the MLS presenter, wore a white LA Galaxy- t-shirt almost as big as she was, and was ready to perform the national anthem for more than 25,000 fans at the StubHub Center in Los Angeles, "The Washington Post described.
The American newspaper compared it with earlier interpretations of such greats as Christina Aguilera or the ill-fated Whitney Houston. "The fans and players, including the legendary Zlatan Ibrahimović, wondered if they were witnesses of the birth of a star," he added.
Since then, the execution of Malea Emma has been viral and the entries to LA Galaxy have reached the whole world, as well as the image of the girl's t-shirt with her Herbalife sponsor in the middle.
According to USA Today, Malea has been singing since she was one year old. At three o'clock he won a match in the center of Los Angeles. "He always sang, in principle, before he could speak, sometimes we have to tell her to remain silent," his father, Arman Tjandrawidjaja, told the media.
When he learned on Sunday, September 23 that he was going to sing the song in the LA Galaxy game, he jumped for joy. The reaction was filmed by his father and then distributed through the franchise as part of the promotion of the game.
– LA Galaxy (@LAGalaxy) September 19, 2018