Sports

‘Sexist’ Tunnock’s tea cake advertisement banned – right after just a single grievance

A &#8220SEXIST&#8221 advert for Tunnock&#8217s Tea Cakes that includes a tennis participant keeping one of the well-known Scottish treats on her thigh has been banned following just one particular criticism.

Watchdogs ruled the &#8220demeaning&#8221 poster &#8211 with the phrases &#8216where do you keep yours?&#8217 and &#8216serve up a take care of&#8217 &#8211 was &#8220likely to lead to result in significant offence to some buyers&#8221.

An investigation was triggered when the Promoting Specifications Authority (ASA) acquired a solitary criticism about the poster in November.

The grievance challenged no matter whether the advert was &#8220offensive&#8221 and &#8220irresponsible&#8221 since they considered it was &#8220sexist&#8221 and &#8220objectified ladies&#8221.