Activision Blizzard explains why it & # 39; Destiny 2 & # 39; give away

"Destiny 2" active players grew in the past quarter thanks to the release of Forsaken, but Activision Blizzard is still not happy with the sale, so it decided to give away the game for two weeks, the CEO and president of the company told analysts during an income demand this week.

At BlizzCon we announced that & # 39; Destiny & # 39; the basic game is free for two weeks, meaning you have to download it before November 18th and you can keep the basic game forever, "explained Activision CEO and President Coddy Johnson. "We've done that because we want the whole community to be charged and able to play it, but also because it's a live game, and once you're there, with the constant features and services and content, there's really a deep commitment that is taking place and part of it was because we have not yet seen the full core efforts in Destiny & # 39 ;, which has led to the underperformance compared to our expectations so far. think they're still waiting, so when you're inside, you're deeply engaged, and if you're not, we hope it's time to work and to get players back and win them back. "

In essence, Activision Blizzard sees the path to make money with "Destiny 2" as a constant drop feed of payments from active players in the game, either for cosmetic items or for the expansion packs. It is the same approach, to a certain extent, used by massive lenders such as Fortnite, which earns almost all the money with in-game purchases.

According to Johnson, the question is not whether the expansion of "Destiny 2" is good, but that people are not willing to buy the basic game and then pay it.

"Forsaken is a high-quality content expansion in the universe," Johnson said. "Honestly, it's the highest quality content we've seen so far in the franchise, and it really came from Activision and Bungie to tackle holistic issues after the Destiny 2 & # 39; conversations with players, we knew that it came from users who made a fundamental assessment of how to offer a deeper endgame, more powers and bigger rewards, and to involve players who really seemed to enjoy the content. both reviewers and community and has an ever deeper involvement of those who play it. "

But extensions only earn money to those who already have the basic game and & # 39; Destiny 2 & # 39; was released without the full support of those who played the original title, which according to Johnson is now harmful to the game.

"Some of our other franchises, such as" Destiny ", are not performing as well as we would like, and we are working to speed up the pace of live operations innovation and improve the speed with which we create new content. release to keep our players engaged and to provide new opportunities for generating revenue, "Johnson said.

It remains to be seen how successful the giving away of the game will be in terms of stimulating more in-game purchases and purchases of Forsaken and future expansion packages. It is also possible that, if successful, the giveaway of "Destiny 2" becomes permanent.