Bloomberg's TicToc expands beyond Twitter - Axios

Bloomberg's TicToc, the 24/7 news network on Twitter, is launching a digital video platform owned and operated today, has learned Axios.

Because matter: While Twitter is still at the heart of TicToc, the launch is a big step for the company to develop its brand outside the social platform.

Details: The new site, on, will be designed to work almost like Spotify for news videos. It's mobile-first and includes an interface similar to a feed that looks like a mobile app.

  • Videos, less than 1 minute each, can be experimented with or without audio and will use a variety of formats (like data, text and images) to tell the news in a compelling and effective way for a mobile news user who wants to be in able to quickly scan videos to get relevant information.
  • We hope that the next generation of news consumers attracted by its concise format will discover its original content beyond their social feed directly on the TicToc website, now that has developed brand recognition.

The big picture: The brands that have launched on social media are moving to new platforms or channels that offer a wider audience and the opportunity to experiment with new forms of monetization.

  • NBC he expanded his Snapchat show "Stay Tuned" on Instagram and YouTube last year. The show will be broadcast twice a day on Instagram Stories shortly after being released on Snapchat.
  • Now this, who was born as a social media publisher mainly through Facebook, he relaunched his website in 2018, after closing in 2015 to go all-in on social platforms directly.
  • Vertical networks, Elisabeth Murdoch's digital media company began producing shows for social media companies, such as Snapchat and Facebook, before expanding into TV and book production.

Our thought bubble: For some media brands born on social, audio or video platforms, independent websites are not always considered to be the main monetization point (such as The Ringer). Instead, they have essentially become marketing vehicles.

Go deeper: Bloomberg expects eight figures for the new Twitter network