MSI CEO Charles Chiang gave an interview to Tom & # 39; s Hardware. In it he shared, among other things, his thoughts on the shortage of Intel processors and their consequences for MSI, and explained why MSI currently does not use AMD processors in their systems.
The shortage of Intel processors affects everyone, both ordinary users and large hardware manufacturers. According to the head of MSI, his company was fortunate enough to get enough processors for laptops and desktops. He also noted, however, that the priority for Intel lay with the fulfillment of orders for processors for data processing centers. In the second place are the processors for laptops and the latest desktop processors.
Resource Tom & # 39; s Hardware turned to reactions to Intel itself and they confirmed that the highest priority is given to high-performance chips. However, the company did not comment on the information that mobile processors are more important to Intel than desktop processors.
But if the MS Intel processors were missing, the lack of desktop processors had a negative effect on motherboard sales, Chiang said. Everything is very simple: the fewer processors are sold, the fewer motherboards are bought for them.
It was also noted that Intel's decision to return to 22nm process technology in the production of chipsets caused confusion among manufacturers. Intel continues to change its "road map" and manufacturers have no clear ideas about the supply of chipsets. Finally, the lack of Core processors from the ninth generation (Coffee Lake Refresh) had a negative effect on the sale of new motherboards based on the Intel Z390 chipset.
However, the head of MSI added that the peak of problems with the delivery of Intel chips is over and that the "blue" company is increasing its 14-nm production capacity. Gradually the situation will improve, but to varying degrees the shortage of Intel processors will be observed until the fourth quarter of 2019.
The shortage of Intel processors is expected to open up opportunities to increase sales of AMD processors. According to Chiang, MSI now sells many more motherboards for AMD processors than before. But despite the successes of AMD, MSI's head said his company was still not inclined to use AMD processors in their laptops and ready-to-use computers. And for that there are three main reasons.
Firstly, according to Chiang, MSI is not as big as some, and now it can not afford to experiment with different platforms. He noted that the range of MSI gaming laptops already includes many models and that adding AMD-based models will only make the situation more difficult.
Secondly, the head of MSI refers to the previous unfortunate experience of using AMD processors in their systems. "Their products were wrong at the time and their support was not good enough."Chiang said, what kind of laptops and / or desktops are involved here is hard to say.
And third, MSI has a close relationship with Intel. As Chiang said, given Intel's significant support during the shortage, it would be slightly embarrassing to tell them that MSI suddenly decided to release an AMD-based product. It is noted that the company "it's hard to tell Intel that it does not just want to use its processors."Because Intel offers MSI more support, Chiang did not claim that MSI or him was under pressure on this issue.
Finally, it was noted that MSI generally envisages the possibility of creating systems based on AMD in the future. "I know that Ryzen and Ryzen Mobile want to change the game, – he remarked, – we continue to evaluate [процессоры AMD]but we do not have a plan or a specific date when we make products on AMD".
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