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Playing Christmas music too early increases the stress levels and allows you to spend more money on shopping

Playing Christmas music too early increases the stress levels and allows you to spend more money on shopping

It may be November but some stores are already playing Christmas music – and that is not good news for you.

From now until December 26, you will probably hear classic tunes from Jingle Bells to All I Want for Christmas Is You in every store you shop.

Any repetitive playlist can be irritating, but according to music psychologists, there is something about holiday jingles that makes them particularly overwhelming.

Experts from DailyMail.com explain to experts that, apart from the general annoyance of melodies with Christmas theme, music holiday music is especially important because it reminds us of the financial and emotional stress of a season that is meant to be joyful but can be loaded with pressure.

Moreover, you can spend more money when you shop, which leads to increased stress.

Music psychologists explain how listening to Christmas songs too early can increase your stress level and let you spend even more money when you shop (file image)

Music psychologists explain how listening to Christmas songs too early can increase your stress level and let you spend even more money when you shop (file image)

Music psychologists explain how listening to Christmas songs too early can increase your stress level and let you spend even more money when you shop (file image)

Dr. Peter Christenson, a professor of rhetoric and media studies at Lewis & Clark College in Portland, Oregon, explained that there is a general pressure associated with Christmas.

What is poisonous about the holiday is that you have to read the thoughts of people during this period of the year and give them the perfect gift & # 39 ;, he told DailyMail.com. & # 39; And the music plays in it. & # 39;

In a certain sense – the holiday music about tinkling bells, snow, sleighs and Santa reminds people of their Christmas obligations.

According to a 2006 study by the American Psychological Association, 61 percent of people say they experience stress during the Christmas period,

In addition, more than a third of respondents reported that their stress levels are increasing around the holidays.

What is poisonous about the holiday is that at this time of the year you expect to read the heads of people and give them the perfect gift

Dr. Peter Christenson, professor of rhetoric and media studies, who says he loves Christmas, if not buying gifts

Negative stress can manifest physically, including headaches, increased blood pressure and chest pain.

These can all increase the risk of – or worsening – diseases such as diabetes, high blood pressure, asthma and arthritis.

In addition, the increase in cortisol, known as the stress hormone, can increase the amount of fatty tissue in your body and cause you to arrive.

Of course, playing Christmas songs is to remind you that you have to shop, ideal for retailers who want to sell their sales.

A 2003 Washington State University survey found that when customers were exposed to Christmas music with a Christmas scent – such as pines or cinnamon – they felt more positive about the store environment, giving them more money.

& # 39; If the music had no function, they did not play it, & # 39; said Dr. Christenson, who was not involved in the investigation.

& # 39; It creates this ambiance of this warm, fluffy Christmas spirit. I might buy more or stay longer in a store that is beautifully decorated or let a pianist play Christmas carols in the lobby like Nordstrom's. & # 39;

Lead author of Dr. Eric Spangenberg, Dean of the College of Business at the University of Washington State in Pullman, added that certain types of Christmas music may even work better on clients.

Slower music slows the shoppers and they spend more time and money in a store ;, Dr. Spangenberg told NBC News.

Faster pieces move people through the store faster than retailers would want.

But the incessant loop of Silent Night and Winter Wonderland can relieve the employees.

"It is the same as in a supermarket when pop songs are played on a loop," said Dr. Christenson.

I bet the cashiers will be crazy about trying to match it and complain to each other. & # 39;

Studies have shown that the front of the brain, the prefrontal cortex, acts as a filtering mechanism to prevent irrelevant thoughts from interfering with a task that you perform.

Therefore, if you are an employee in a store that continuously plays Christmas music, your brain needs to work even harder so you can focus,

Dr. Christenson said that during the holidays we also suffer from something that is purely exposure effect & # 39; is called.

The first time we hear a song, we gradually find it more fun. That is, until we do not because we have heard it too often.

This is then followed by annoyance and boredom when hearing the same sound over and over again.

& # 39; It is more a decrease where [the Christmas music] vanishes to the point that it means nothing when hearing the word "milk" a hundred times, "he said.

This is then followed by annoyance and boredom when hearing the same sound over and over again.

Some retailers, such as Target, have promised to put an end to the merchandising phenomenon known as the "Christmas Crab", but do not swear to play holiday music until the day after Thanksgiving.

An analysis of the Tampa Bay Times recently looked at large department stores and how quickly they boosted Christmas carols.

Best Buy was declared the worst of the offenders by playing Christmas music in his stores two months before the holiday.

Meanwhile, in November both Sears and Kmart start playing a mix of holiday music and popular music on November 1, with the number of the first being gradually increased throughout the season.

& # 39; I personally like the holidays and Christmas music & # 39 ;, said Dr. Christenson.

& # 39; But you can say the same about the Christmas lights of people at home [that you can about Christmas music] – there is a suitable place to set them up and take them down.

& # 39; But if they think it looks good, people will leave them behind. There are people here in Portland who leave them all year round. & # 39;

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