Snap launches a program to connect makers and brands to make sponsored lenses


Snap Inc has just been released Lens Creative Partners, a program that certifies makers of experienced Augmented Reality lenses, so the brands can get in touch with them to run those sponsored lenses of Augmented Reality that they want to offer to Snapchat usersso that they can integrate their elements into the recordings they make.

This launch follows other initiatives that have made possiblel Increase Augmented Reality lenses for the use and enjoyment of Snapchat platform users, including the launch of Lens Studio just less than a year ago, to make it easier to make lenses for anyone who likes it.

With this, The intention is that Augmented Reality lenses can also serve as an advertising tool for advertisers, enabling the dissemination of campaigns with the help of users, both on the platform and in others where they share their creations.

The new program has 30 certified creators ranging from large agencies to experts "They made attractive and compelling AR lenses for Snap," most of which belong to the United States, although there are also makers from the United Kingdom, Canada and Australia in the same order.

According to Snap Inc, additional regions are being launched within a few weeks and hopes to add more than 100 new creators in the coming months. The certified creators of the new program had to follow a rigorous course on the development process, the best creative practices, the advertising policy and the purchase of AR lens models sponsored by Snapchat.