Facebook spent most of 2018 training users about how it collects vast amounts of data about them, prompted by a series of privacy scandals.
But it appears that the vast majority of American users still have no idea that the tech giant keeps track of their interests and ad targeting activities, according to a new study released by the Pew Research Center on Wednesday.
In a survey of 963 Facebook users, about 74 percent of them did not know that Facebook keeps a record of their interests for brands to show them targeted ads.
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Despite the privacy scandals of Facebook, the vast majority of US users still have no idea that the tech giant keeps track of their interests and activities to show them targeted ads, a pew study found
Facebook has given users a long time to view and determine which interests are being discounted in the targeted ads of brands.
To see this, users must navigate to the menu & # 39; Ad Preferences & # 39 ;, click & # 39; Your Information & # 39; and then & # 39; Your categories & # 39; Selecting.
There, Facebook explains that it has compiled the information based on information you have provided on Facebook and other activities & # 39 ;.
Participants in the Pew study were given the assignment to change the page & # 39; Ad Preferences & # 39; view, where 88 percent of respondents said that Facebook had generated some material for them.
About 27 percent said that the interests mentioned there were not very or not at all accurate in describing them, while 59 percent said they & # 39; reflected their real interests & # 39 ;.
Participants in the Pew study were given the assignment to change the page & # 39; Ad Preferences & # 39; view, where 88% of respondents said that Facebook had generated some material for them
The majority, or 51 percent, of Facebook users said they did not like the company collecting such data about them.
Of the 74 percent who did not know that Facebook kept a list of their interests, the vast majority of them only came back to practice until they were directed to their page as part of this study, "Pew explained.
Another element of the page & # 39; Ad Preferences & # 39; tries to break the political and multicultural preferences of the user.
According to the study, about 51 percent of Facebook users receive a political label
It breaks down political preference on the basis of a series of rankings, including very conservative, conservative, moderate, liberal or very liberal.
According to the Pew study, about 51 percent of Facebook users receive a political label.
Of that number, 73 percent said the classification was very accurate & # 39; or & # 39; somewhat accurate & # 39; describe their opinion.
About 27 percent of respondents with a political preference said that the & # 39; or & # 39; not at all & # 39; is correct.
Facebook & # 39; determines & # 39; the political preferences of users, whether or not they have shown public interest in a particular candidate or party on the site.
The platform groups users who like the same page & # 39; s making assumptions about their political beliefs based on these & # 39; likes & # 39 ;.
The & # 39; Ad Preferences & # 39; also determines if someone has a & # 39; multicultural affinity & # 39; has.
About 21 percent of the total respondents say that they are linked to a kind of multicultural affinity.
HOW CAN YOU SEE HOW FACEBOOK HAS EMPOWERED YOUR POLITICAL LEANERS?
Facebook tries to guess the political preferences of its users and label them on a scale of very liberal & # 39; to & # 39; very conservative & # 39 ;.
Go to Settings> Ads (ads preferences) to find this.
Then click & # 39; Your Information & # 39; and select the & # 39; Your Categories & # 39 ;.
This section, which can be found on the & # 39; Ad Preferences & # 39; page, shows Facebook users what the social media platform presumes over their political beliefs
About 43 percent were listed as being linked to African-American culture, while 43 percent were assigned to Spanish culture and one in ten were linked to Asian-American culture.
& # 39; Of those who have a multicultural affinity, 60% said they had a & # 39; very & # 39; or & # 39; somewhat strong affinity for the group they were assigned to, compared to 37% who said they had no strong affinity or interest, & # 39; Pew explained.
The study shows that although Facebook says it gives users many tools to check what data is collected on the site, many of them do not know anything about it.
During his testimony with the Trade and Justice Committees of the Senate last year, Facebook CEO Mark Zuckerberg acknowledged that not many users adjust their settings to the Ad Preferences page.
During his testimony at the Senate Trade and Jurisdiction Committee, Mark Zuckerberg acknowledged that not many users match their settings to the Ad Preferences page.
& # 39; Some people use it, & # 39; explained Zuckerberg. & # 39; It is not the majority of people on Facebook. & # 39;
It is because the trust of the user in the site continues to decrease in the wake of a series of privacy scandals that turned the platform upside down in 2018.
Facebook said last March that 87 million user data were collected and shared without their knowledge with the Tiff-related research agency Cambridge Analytica.
In September, Facebook announced that it was hit by the biggest ever data breach, with 50 million users having problems with the View's "As" and "#" function.
FACEBOOK & # 39; S PRIVACY RISK & # 39; S
Facebook reported at the end of September that it was hit by the worst data leaks ever, with 50 million users, including Facebook boss Mark Zuckerberg and COO Sheryl Sandberg.
Attackers took advantage of the site's View As & # 39; function, which allows people to see how their profiles look for other users.
The unknown attackers used a function in the code & # 39; Access Tokens & # 39 ;, to take over people's accounts, allowing hackers to gain access to private messages, photos & messages – although Facebook said there no proof was done.
The hackers also tried to harvest people's personal data, including name, gender and birthplace, via Facebook's systems.
Facebook said it does not yet know whether information from the affected accounts has been misused or used and is working with the FBI to conduct further investigations.
Mark Zuckerberg, however, assured users that there was no access to passwords and credit card information.
Facebook says it has found no evidence to date that hackers have broken into third-party apps after a data leak has exposed 50 million users (inventory)
As a result of the infringement, the company earlier today removed roughly 90 million people from their account as a security measure.
Facebook hit the headlines earlier this year, after data from 87 million users had been incorrectly used by Cambridge Analytica, a political advisory firm.
The disclosure has led government requests to the company's privacy practices around the world and has fueled a '# deleteFacebook' movement among consumers.
The communication company Cambridge Analytica had offices in London, New York, Washington, but also in Brazil and Malaysia.
The company can pride itself on the fact that it can "find your voters and move them to action" & # 39; through data-driven campaigns and a team that includes data scientists and behavioral psychologists.
& # 39; In the United States alone, we have played a crucial role in winning presidential races and in conference and state elections & # 39 ;, says Cambridge Analytica on its website with data on more than 230 million US voters.
The company benefited from a feature that meant apps could request permission to access your own data, as well as the data from all of your Facebook friends.
The data corporation suspended its chief executive, Alexander Nix (photo), after recording a number of controversial claims from him, including the impression that Cambridge Analytica played a central role in Donald Trump's election.
This meant that the company was able to extract the information from 87 million Facebook users, although only 270,000 people gave their permission to do so.
This is designed to help them create software that can predict and influence voter choices at the ballot box.
The data product suspended its president, Alexander Nix, after the recordings of him emerged making a series of controversial claims, including that Cambridge Analytica had a central role in the election of Donald Trump.
This information would have been used to support the Brexit campaign in the UK.
It has also suffered several previous problems.
In 2013, Facebook unveiled a software problem that exposed 6 million phone numbers and email addresses of users to unauthorized viewers for a year, while a technical failure in 2008 revealed confidential birth dates on 80 million Facebook user profiles.