Twitter had been in red for many years, but in 2018 the tables finally turned. The company announced the results of the Q4 and FY 2018 and they look impressive. Over the last 12 months, the platform has generated income of $ 1.2 billion, which is incomparable with the loss of $ 108 million at the end of 2017. Revenue is $ 3.042 billion, $ 909 million in the last quarter that increased 24% year-on-year.
Revenue and revenue
Twitter also revealed its user base. Users who open the platform at least once a month are 321 million, which is lower than any of the previous four quarters. Both international and US users have declined on an annual basis, but monetizable daily users have grown, good news for investors. There are 126 million, of which 27 million come from the United States. The numbers are constantly increasing both on a quarterly and annual basis.
Returning to the financial report, the fourth quarter revenue split reveals $ 791 million from advertising. There were also some data licenses that represented $ 118 million. The income during the holiday period was $ 255 million, which is almost three times more than what Twitter did between October and December 2017.
Daily and monthly active use
Jack Dorsey, CEO of Twitter, said that over the past 12 months the long-term strategy for improving health and optimizing functionality has been proven to be working. The company has introduced a switch in the mobile app where you can switch from the latest and most relevant Tweets, which has been well accepted by users. It's also a bit of fresh air that you're not a cash cow, a feeling you get when you're surfing on other social networks like Facebook and Instagram.