Ikea is being ridiculed after customers have noticed a VERY obvious mistake on their $ 30 world map … so can you see it?
- The $ 30 BJORKSTA world map is sold at a store in Washington DC
- It is ridiculed online because it has a flagrant omission
- In a rather embarrassing blunder, the map does not show New Zealand
- The Swedish company is in the middle of the opening of its first store in the country
Charlie Moore for Daily Mail Australia
Jessica Green for Mailonline
Ikea is mercilessly ridiculed for selling a card with a very clear mistake.
In a rather embarrassing blunder for the Swedish furniture company, the world map of $ 30 BJORKSTA New Zealand does not show.
And to make the mistake even bigger, the company is in the middle of opening its first store in the country – after announcing last month that Auckland would soon see the iconic yellow and blue building.
A photo of the card that was sold at an Ikea store in Washington DC was posted on Reddit on Thursday.
A photo of the $ 29 BJORKSTA world map (photo) sold at a Washington DC store in the US was announced to Reddit on Thursday
In a rather embarrassing blunder for the Swedish furniture company, the $ 30 BJORKSTA world map does not succeed in showing New Zealand (on the map this is well represented)
The caption read: & # 39; Ikea & # 39; s card game is not ready. & # 39;
It is understandable that the error went badly with Kiwi's who think their country is being ignored.
One person posted on Twitter: & # 39; What is the Ikea deal with forgetting a whole country of the world maps that you sell? New Zealand exists! & # 39;
Another wrote: "Hopefully, Ikea will not use their own card to find us when they open their first store in New Zealand.
A third said brutally: "To be honest with Ikea, it's not hard to forget about New Zealand."
Comment: It is understandable that the error went badly with Kiwi's who think their country is being ignored
While someone added: & # 39; Think Ikea must add New Zealand to their card before the first store is opened here. & # 39;
The inaccurate product is sold in stores in the United States and Australia and the commentators wondered whether it would be stored in New Zealand.
& # 39; Wonder if they are going to sell these cards in the new Auckland store & # 39 ;, wrote an online user.
This is not the first time that New Zealand's maps have been deposited.
There is a full Reddit thread dedicated to sharing photos from maps without New Zealand.
Last year a member of Reddit pointed out an Ikea store with a map on the wall that the country did not have.
A spokesman for IKEA said: "IKEA is responsible for ensuring correct and compliant motives on all our products. We can see that the process failed with regard to the product BJÖRKSTA world map – we regret this mistake and apologize.
& # 39; We will take the necessary actions and the product will now be phased out from our stores. & # 39;